This Valentine’s Day, Cadbury Dairy Milk Silk is making it easy to specific your emotions with packaging that claims all of it and a movie that brings like to life with its marketing campaign Say it with Silk.
Recognising that expressing oneself can typically be daunting, the model’s newest marketing campaign places Cadbury Dairy Milk Silk on the coronary heart of romantic gestures. Via restricted version packaging, the model will assist convey emotions, that includes pre-written love notes similar to “You’re my love” and “You’re particular to me”. It will assist shoppers share their feelings in a manner that’s so simple as gifting a Cadbury Dairy Milk Silk Coronary heart Blush, one candy gesture at a time.
The marketing campaign Say it With Silk, conceptualised by Ogilvy, is dropped at life by a touching movie that captures the essence of affection and perseverance. The story follows a penguin on a quest to completely specific his emotions to its mate. When its preliminary token of affection is misplaced, destiny steps in as a Cadbury Dairy Milk Silk Coronary heart Blush finds its technique to the penguin, changing into the best medium to specific love in a manner that transcends phrases. The movie is a reminder that generally, the best gestures carry essentially the most profound which means.
Talking in regards to the marketing campaign, Nitin Saini, vp – advertising and marketing, Mondelez India, stated, “Cadbury Dairy Milk Silk has all the time been synonymous with heartfelt gestures and enjoying cupid for {couples} on Valentine’s, so this yr, we’re making it even simpler for younger lovers to specific their emotions with our marketing campaign “Say it With Silk”. Via this, we’re bringing like to life in two stunning methods—on pack and on display. Our new packaging makes expressing feelings easy, whereas our movie tells a narrative that resonates deeply with the essence of affection. Collectively, they create significant moments that transcend phrases, making Valentine’s much more memorable”
Kainaz Karmakar and Harshad Rajadhyaksha, CCOs, Ogilvy India, additionally commented: “Via the years, Silk has been nudging younger lovers to specific their emotions to one another on Valentine’s Day. Yearly, the model finds new methods to land this message. This yr, we determined to place the highlight on the hesitation and the awkwardness of discovering the phrases. The story is instructed by two lovely penguins as our lead characters. Set within the penguins’ world, the story comes from a common emotion which everybody who’s or has been in love will have the ability to relate to. Our penguins are a tribute to step one of each love story – expressing your love. Particular point out of our Sr. ECD, Akshay Seth and our director, Harshik Suraiya, together with the broader groups at Ogilvy, Vanilla Movies and Mondelez, for leaving no stone unturned to deliver this cute, animated story to life.”
Additionally, Shekhar Banerjee, chief shopper officer and workplace head – Wavemaker India talked about, “Our marketing campaign strikes past easy messaging to seamlessly combine into each stage of the journey of discovering love. This Valentine’s Day, we’re enabling expressions of affection at each touchpoint, from the primary blush of attraction to the grand gesture of dedication. By understanding the emotional milestones – the shy glances, the hesitant steps ahead, the breathless anticipation – we now have strategically aligned Silk with key media channels that resonate with every second. Think about stay, in-the-moment surprises, genuine influencer partnerships, and content material that speaks volumes with out uttering a phrase”.
The limited-edition Cadbury Dairy Milk Silk packs shall be accessible throughout main retail shops and e-commerce platforms nationwide.The launch may also be supported by a 360-degree communication marketing campaign, designed to deliver to the fore the messaging.
Written with the View : afaqs