Burger King India, a Fast Service Restaurant (QSR) chain in India introduced a marketing campaign designed to have interaction its prospects for Diwali. Burger King India has determined to let company create their very own personalised patakha packaging for its merchandise. Burger King India has integrated superior AI options and has given it within the fingers of its prospects. Burger King is launching the #BurgerKingSwaadKaPatakha marketing campaign this Diwali, providing prospects a free Whopper to have a good time the season.
The #BurgerKingSwaadKaPatakha marketing campaign invitations company to go to a microsite, the place they will choose their favorite product from six common Burger King merchandise and pair them with six sorts of firecrackers. Utilizing superior AI expertise, the microsite will permit customers to create their personalised dhamaka packaging design by combining the chosen product and firecracker. As soon as created, members can share their packaging designs on Instagram and different platforms showcasing their creativity to the world. By tagging Burger King India and utilizing the hashtag #BurgerKingSwaadKaPatakha they may also get a free whopper.
Talking about this marketing campaign, Kapil Grover, chief advertising and marketing officer of Burger King India, commented on the launch: “At Burger King, we consistently push the envelope to boost buyer engagement. Our company benefit from the superb tastes of Burger King merchandise which depart a burst of flavours of their mouth. To showcase our Burger King flavours in probably the most distinctive method the company crafted the #BurgerKingSwaadKaPatakha marketing campaign. By leveraging superior AI expertise, we’re giving our company a singular alternative to have interaction with our model in a enjoyable and interactive manner. Burger King has at all times been a expertise first model. From hacking actual time IPL moments to now an AI pushed Diwali. This initiative not solely celebrates the festive spirit but in addition permits our prospects to design one thing private and thrilling, creating memorable experiences with Burger King.”
“Burger King has at all times pushed the envelope with regards to innovation and creativity. Since Diwali is all about togetherness, what higher strategy to have a good time it than by inviting our followers to create their very own patakhas with a enjoyable AI twist to the entire expertise? The marketing campaign completely fuses tradition and expertise and is, above all else, a celebration of style,” mentioned Anupama Ramaswamy, joint MD and chief artistic officer, Havas Inventive India.
The marketing campaign kicks off with teasers on Instagram from October 28, adopted by the revealing of packaging designs via six posts from October 28 to November 1. Clients can take part by creating and sharing their packaging designs throughout social media platforms and get a free whopper.
Written with the View : afaqs