Britannia Marie Gold has launched a particular version biscuit and packaging to recognise Avani Lekhara, the primary Indian feminine athlete to win gold at each the Paris 2024 and Tokyo 2020 Video games.
Conceptualised by Gifted, the particular version biscuit is designed to replicate the size of Avani Lekhara’s taking pictures goal, with etchings representing her successful photographs. This design goals as an example the precision required in her sport. The model has redesigned each its biscuit and packaging, reinforcing Britannia Marie Gold’s long-standing proposition of Do Extra. Be Extra.
Siddharth Gupta, normal supervisor, advertising Britannia Industries, added, “Britannia Marie Gold has at all times stood for ladies’s empowerment, celebrating their resilience and ambition. Avani’s achievement exemplifies what Indian girls can accomplish when given the proper alternatives. This particular version is a tribute to her and to each girl striving to make historical past.”
Javaad Ahmed and Teresa Sebastian, creatives at Gifted, emphasised, “By remodeling the very form of Britannia Marie Gold, we intention to supply India a strong, tangible option to admire Avani’s feat. This marketing campaign not solely celebrates a pioneering athlete and furthers intersectional feminism but in addition highlights the underrepresented sport of Air Rifle taking pictures.”
Tanvi Gandhi, director at Little Button Movies, remarked, “Avani doesn’t simply break information – she breaks perceptions. By means of the movie and this marketing campaign, our goal was to make an invisible problem seen, and we’re proud to create a movie that does justice to air rifle taking pictures’s quiet dynamism and to the famous person/supergal that’s Avani Lekhara.”
The Britannia Marie Gold Avani Lekhara’s particular version pack shall be out there on Swiggy Instamart beginning 7 March throughout Mumbai, Bangalore and Hyderabad, delivered inside 10 minutes- bringing historical past straight into the palms of tens of millions.
Written with the View : afaqs