Bombay Shaving Firm has launched its ‘Love Nevertheless’ marketing campaign for Valentine’s Day, specializing in non-traditional expressions of affection. The marketing campaign acknowledges that at the moment’s technology values authenticity and encourages folks to have a good time relationships in their very own method, transferring past stereotypes.
Bringing this concept to life, the movie opens with a boy waking up from deep sleep and turning to the opposite facet of the mattress, discovering a Bombay Shaving Firm perfume present set with a handwritten word. Curious, he picks it up and reads: “Final night time was enjoyable! Blissful Valentine’s Day XOXO.” A quiet smile kinds on his face as he opens the present. Upon spraying the fragrance on his wrist, inhaling the perfume, the textual content on display seems: Love, nevertheless! Specific it with Bombay Shaving Firm Valentine’s Day Presents.
This 12 months Shaving Firm has additionally taken a brand new method to amplify their Valentine’s Day marketing campaign, reaching younger audiences via new media like Snapchat, collaborating with GenZ Influencers who talk about first time experiences and even making their product providing extra related with the Play and Slay Trimmer Equipment, Wanderlust fragrance equipment and Journey Shaving Equipment.
Commenting on this new model marketing campaign, Gauri Malhotra, chief advertising and marketing officer at Bombay Shaving Firm, stated “We’re constructing a Bros for Bros, peer to look model that gives a secure house for our clients to specific their individuality and permits them to specific themselves limitlessly with our merchandise. The “Love Nevertheless” marketing campaign falls superbly into this world , and im actually wanting ahead to numerous Shopper Love for the Model via sincere and spontaneous campaigns like this one.”
Bombay Shaving Firm Valentines Day Presents can be found on Blinkit, Zepto, Amazon, Flipkart, Bombay Shaving Firm’s official web site.
Written with the View : afaqs