This Raksha Bandhan, boAt has teamed up with Blinkit for the festive marketing campaign that takes household drama to hilarious new heights with “The Circle of Shaq.”
Set round a basic breakfast desk gone rogue, the movie opens with Dad’s suspicious sip of chai and the dreaded phrases: “Gaadi pe scratch. Who’s accountable?” The suspects? A canine named Toofy, a home assist with sass, a silently fuming Dadi, and a brother sporting a literal traitor costume.
However in true desi vogue, the actual chaos begins when the sister steps in. With secrets and techniques effervescent slightly below the floor and all eyes on her, she’s one monologue away from spilling each darkish reality, except one thing shiny distracts her first. As a result of let’s face it, sisters all the time know when their brothers are bluffing.
And that’s the place the plot twist lands. Figuring out the stakes (and his sister’s tendency to show the whole lot), the brother scrambles to Blinkit and orders a number of boAt merchandise, items that talk louder than half-baked apologies. Inside 10 minutes, a Blinkit supply man actually pops out from underneath the desk with a boAt package deal in hand, restoring peace earlier than secrets and techniques explode.
With zingers like “He’s spiralling, it’s Toofy” and “Mai traitor hoti toh kaam chhod deti”, the marketing campaign delivers a humurous tackle sibling drama and Rakhi redemption. It’s a reminder that when you recognize your sister too properly, primary items simply gained’t minimize it, solely one thing really considerate will do the trick.
The movie ends with one simple reality: “This Rakhi, Save Your Secrets and techniques. Order boAt on Blinkit in 10 minutes.”
boAt spokesperson, mentioned, “Raksha Bandhan is all about enjoyable, fights, and forgiveness, and this time, we’ve added quick supply to the combo. With Blinkit, sisters can anticipate higher items, and brothers can save face, actually in 10 minutes. We additionally wished to showcase boAt’s various product vary, providing excellent Rakhi items for each type of sibling.”
Written with the View : afaqs
