boAt, India’s main audio and wearables model, is tackling one of many season’s greatest challenges—maintaining New Yr’s resolutions alive. In a ight-hearted marketing campaign, boAt has joined forces with comic, Samay Raina, to ship a hilarious tackle why resolutions typically fail.
The reply? “Samay badal gaya, ab motivation nahi.”
boAt’s marketing campaign, titled Loopy-lution, provides a satirical spin on the widespread battle to maintain resolutions. The marketing campaign introduces boAt’s new smartwatch as the last word resolution to maintain up the resolutions. The marketing campaign additionally highlightes a number of jokes and situations from Samay Rani’s comedy present India’s Received Latent. Within the advert, Raina additionally roasts boAt and compares them to Apple.
The advert highlights how the smartphone’s options will be of use to customers to maintain up with their resolutions. A few of them are:
ChaatGPT: Your spicy companion for imagining scrumptious situations (additional chutney elective).
Calorie Roast: A candy reminder to pause earlier than grabbing that additional samosa or get roasted for consuming it anyway.
Step Depend: Encouraging you to show “all discuss” into “some stroll,” one step at a time.
Lengthy Battery Life: As a result of your smartwatch gained’t give up on you, even when your resolutions do.
“At boAt, we love to combine innovation with humour,” mentioned boAt spokesperson. “This marketing campaign is our method of including some laughs to the New Yr chaos. Resolutions are arduous to maintain, however it doesn’t harm to think about a bit assist—even when it’s fictional!” he says.
Written with the View : afaqs
