Blissclub, an Indian attire model, has launched its newest model marketing campaign, Bitchclub, introducing Bitch-Coin, a fictional forex that ladies earn every time they’re referred to as a “bitch”—a time period typically used to decrease those that problem norms and transfer to their very own rhythm. With this satirical marketing campaign, Blissclub reclaims the phrase, remodeling it into an emblem of power and resilience.
By a thought-provoking narrative, the marketing campaign sheds gentle on the on a regular basis moments the place girls face judgment for asserting themselves. As a substitute of permitting these labels to restrict them, Blissclub encourages girls to embrace motion—whether or not bodily, private, or skilled—with out hesitation. The model’s core mission has at all times been to unfold happiness via motion, and this initiative reinforces that philosophy by difficult the societal obstacles that always maintain girls again.
Blissclub’s Bitch-Coin marketing campaign goals to empower girls to face tall and embrace their power, no matter societal labels.
“This marketing campaign is a mirrored image of the challenges girls navigate each day,” says Minu Margeret, founding father of Blissclub. “Motion isn’t nearly being energetic—it’s about progress, expression, and the liberty to take up house. If standing up for oneself comes with labels, I consider these labels ought to be worn with delight. If I’m going to be referred to as a “bitch, then it’s an indication of energy, delight and a nudge to #KeepMoving ahead.”
Your complete marketing campaign has been conceptualised, scripted, and produced in-house, staying true to Blissclub’s dedication to genuine storytelling. The marketing campaign has been amplified throughout all social media platforms,. On LinkedIn, Blissclub has launched distinctive activations like calling for a Bitchcoin Miner and sharing posts resembling “Blissful to announce that I acquired referred to as a BITCH right this moment, I made xxx Bitchcoins, so hold ‘em coming!” These enjoyable and fascinating posts are encouraging workers to proudly embrace their “Bitch” standing.
Moreover, Blissclub has partnered with like-minded manufacturers to construct on the entire narrative of “bitch” being a badge of honour. They’re organising a “Bitchasana with Bitchclub” workshop to push the message of #KeepMoving. They’ll be inviting 10 fortunate winners to be part of this enjoyable yoga session and to assist the motion. Blissclub has created noise on all platforms, Instagram, LinkedIn and even modified their OG Blisscoins to Bitchcoins for his or her clients to assert.
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