Because the Delhi elections warmth up, political events are not simply battling it out on the streets—they’re taking the combat to Instagram reels. With February 5 because the decisive date, the race to win the capital has seen an unprecedented use of AI, deepfake edits, and pop culture-inspired campaigns to seize the eye of the youth.
Delhi boasts 25.89 lakh younger voters aged 20-29, as per the Election Fee of India, making it an important demographic. These voters spend hours scrolling via reels, binge-watch reveals, and get each popular culture reference. Probably the most fashionable reveals amongst this era is India’s Bought Latent, hosted by comic Samay Raina. With 12 episodes launched to this point, the present has captured the eye of younger audiences, every episode amassing over 20 million views.
Recognising the present’s recognition, BJP Delhi has rolled out its satirical animated collection, Delhi’s Bought Latent. On this parody, an animated avatar of Arvind Kejriwal, chief of the Aam Aadmi Social gathering, turns into a contestant:
As a contestant on the present, he delivers the strains: “Important Delhi ko London Paris bana dunga, saaf hawa paani ke liye tarsa dunga. Gaali gaali mein paani aur koode bhar dunga, sharab ki ek bottle par ek free kara dunga!”
Animated Samay Raina responds with a smirk, “Aap kabhi critical ho paate ho?” to which the animated Kejriwal quips, “Ki koshish karta hoon essential, par log nahi lete.”This dialogue is voiced by India’s Bought Latent breakout star Naman Arora.
From Delhi Avengers to Bahane Nahi, Badlav Chahiye, political campaigns have adopted Bollywood-style drama, Avengers-esque storytelling, and upbeat music to resonate with youthful audiences. With AI and popular culture as their weapons, this election feels much less like politics and extra like a binge-worthy collection. Solely time will inform if this reel-to-real technique will translate to votes or not.
Written with the View : afaqs