Bigbasket, a TATA Enterprise, collaborated with Spotify to ship a musical contact to Diwali celebrations. Every Diwali supply bag from bigbasket features a Spotify QR code that directs prospects to 3 playlists for key pageant moments: Preparation, Puja, and Get together.
As a part of the ‘10 Minute .. Diwali Lit’ marketing campaign, prospects can scan these QR codes to entry upbeat tunes for his or her preparation section, calming music for the puja rituals, or vigorous tracks to energise their Diwali events.
Talking about this, Anand Bhaskaran, head of digital and advertising and marketing communications, bigbasket, stated, “At bigbasket, we imagine that festivals are all about creating memorable moments with family members. Our collaboration with Spotify provides an additional spark to Diwali by mixing music with comfort, so our prospects can take pleasure in their celebrations much more.”
Written with the View : afaqs