bigbasket now, a TATA Enterprise, is bringing the essence of India’s harvest festivals to life by a social media marketing campaign in collaboration with influencers throughout genres. bigbasket now goals to focus on how its 10-minute supply service ensures hassle-free celebrations, providing every little thing from regional components to vibrant festive staples.
The marketing campaign contains influencers like Anu, Paritabangal, Kusha Kapila, Christina Furtado, Monami Ghosh, Atharva Sudame, Niti Taylor, Varshinne, Manasi Parekh, and Kanika. Their distinctive voices and inventive storytelling spotlight how bigbasket now’s service is a trusted accomplice for festive celebrations.
The marketing campaign celebrates the harvest season, specializing in festivals equivalent to Makar Sankranti, Lohri, Pongal, and Bihu. Influencers will share their private competition moments, showcasing how bigbasket now permits them to remain linked to traditions with out leaving house. Anu emphasises on meals and recipes ready throughout Sankranti, whereas Paritabangal captures Pongal vibes by celebrations and conventional apparel. Kusha Kapila highlights Lohri’s festive spirit with a concentrate on trend, and Christina Furtado combines DIY kite-making and meals preparation with household feelings.
Monami Ghosh showcases the style and festive vibes of Bihu, and Atharva Sudame delves into Makar Sankranti’s cultural essence. Niti Taylor focuses on Lohri’s trend and festive vibes, Varshinne brings out Pongal’s celebrations and conventional apparel, Manasi Parekh talks about meals and recipes ready throughout Makar Sankranti, and Kanika highlights Lohri celebrations, together with conventional apparel.
Talking concerning the initiative, Anand Bhaskaran, head of digital and advertising communications, bigbasket, stated, “Harvest festivals are all about household, custom, and gratitude for nature’s abundance. With this marketing campaign, we purpose to succeed in folks throughout India, celebrating regional range and displaying how bigbasket now makes it simple to embrace these traditions—whether or not it’s kite flying throughout Sankranti or getting ready conventional dishes for Pongal. Via our influencer partnerships, we’re amplifying this message and creating an emotional reference to audiences.”
From delivering recent sesame and rice for conventional dishes to festive apparel and necessities, bigbasket now’s fast commerce capabilities purpose to make each harvest competition stress-free and memorable.
Written with the View : afaqs