Peppy, a direct-to-consumer (D2C) model specialising in sexual wellness and pleasure house, has formally launched in India. Peppy was based by entrepreneurs Devansh Agarwal and Shyamal Gupta, with Bhuvan Bam becoming a member of as co-founder and investor. The model goals to make sexual wellness an everyday a part of each day life by providing inexpensive and accessible merchandise.
Peppy has partnered with actor and content material creator Bhuvan Bam, who joins as co-founder and investor. Bhuvan will assist drive the model’s mission of addressing numerous sexual wellness wants.
The model was based in 2023 and remained bootstrapped till elevating its pre-seed spherical from exterior angel traders in Might 2024. At the moment valued at Rs 50 crore, Peppy has raised roughly US$500K in its pre-seed spherical from angel traders, together with Bhuvan Bam (content material creator and actor), Rohit Raj (founder and CEO of BBKV Productions), and Ruchi Gupta, amongst others. The corporate is now elevating a seed spherical of US$1–2 million to additional increase its gross sales channels and market attain.
Bhuvan Bam, co-founder and investor at Peppy, shared his perspective, “For me, Peppy represents a chance to drive a much-needed change in how sexual pleasure is perceived in India. Whereas society has made important adjustments in lots of areas, the taboo surrounding bodily intimacy continues to carry folks again. It prevents open and trustworthy discussions on private wants, highlighting the essential want for creating areas the place open conversations can occur. By collaborating with Peppy, I purpose to assist folks overcome these societal norms and empower people to embrace their journey towards intimacy with confidence and ease.”
Founders of Peppy, Devansh and Shyamal, mentioned, ‘’Intimate wellness has typically been brushed underneath the rug in India, however we can’t deny the truth that a satisfying intercourse life is a vital a part of our total happiness and well-being. With Bhuvan and Rohit’s signature creativity and knack for connecting with folks, we’re breaking obstacles and normalising conversations round pleasure. Peppy is not only about merchandise; we’re about revolutionising the best way India thinks about intimate happiness. Our purpose is to make sexual wellness merchandise as frequent (and guilt-free) as shopping for your favourite skincare or snacks. From top-notch high quality to body-safe, user-friendly designs, we’re right here to make sure everybody—throughout all ages, genders, budgets, and backgrounds—has entry to what they should really feel good. It’s time to personal your pleasure, and we are able to’t wait to make it enjoyable, accessible, and downright Peppy for all!”
Rohit Raj, founder and CEO of BBKV Productions and an investor in Peppy, mentioned, “I’m excited to be a part of Peppy’s journey. Having at all times been keen about breaking obstacles, I consider Peppy’s mission to create open conversations about sexual wellness is one thing that actually aligns with my values. The platform’s dedication to encouraging a extra knowledgeable and assured method to intimacy resonates with me deeply. I stay up for contributing to this journey as we work in the direction of constructing a more healthy and extra inclusive sexual well-being in India.”
Peppy merchandise are additionally accessible on e-commerce platforms like Amazon, Meesho, Flipkart, Tata 1mg, and Hyugalife.
Written with the View : afaqs