Bellavita,a magnificence and private care model, introduced its partnership with Bigg Boss Season 18 because the official co-sponsor. Because the co-sponsor, Bellavita goals tо ship a luxurious expertise, associating its signature scents with the drama, feelings, and high-energy ambiance оf Bigg Boss.
“Leisure is a large a part of each Indian’s life, and Bigg Boss is on the coronary heart of it. With Bellavita, we purpose to not solely improve the viewing expertise for followers but additionally uplift the contestants’ on a regular basis moments inside the home. This partnership permits us to carry the world of perfume into the highlight, including a brand new sensory dimension to the leisure that Indians love a lot,” says Ashutosh Taparia, board member and managing director of Guardian Group.
“We all know how a lot the Indian viewers loves Bellavita and Bigg Boss, and this partnership of ours is the proper alternative to present them a number of leisure and a peek into the aromatic lifetime of Bigg Boss contestants,” says Pavithra KR, senior vp gross sales and head of income, Colours, Viacom18.
All through the season, Bellavita’s vary оf perfumes will be featured as an element оf key moments іn the Bigg Boss home. From each day rituals tо in-house occasions, Bellavita’s merchandise will amplify the contestants’ journey, including a component оf type, sophistication, and a pinch оf drama tо their each day interactions.
“We would like Bellavita tо turn out to be a necessary half оf each Indian’s life. Via this partnership with Bigg Boss, we wish to showcase how Bellavita elevates the each day lives of each Indian. We hope that this collaboration stands true to our motto of serving to folks Be Superb Each Day,” says Lovkesh Kapoor, CEO and board member of Guardian Group.
“We at Bellavita, are thrilled tо companion with Bigg Boss, a present that captures the eye оf viewers throughout India. Our mission has all the time been tо carry premium perfume experiences whereas nonetheless being inexpensive tо all, and this collaboration with Bigg Boss permits us tо join with our viewers extra carefully and showcase the ability оf scent іn creating lasting reminiscences,” says Aakash Anand, founder оf Bellavita and board member of Guardian Group.
Because the co-sponsor, Bellavita may also combine its presence throughout varied digital and social media platforms, bringing unique behind-the-scenes moments and interactive content material for Bigg Boss viewers.
Written with the View : afaqs