After making waves with their Tremendous Bowl debut earlier this yr, David Beckham and Matt Damon taking part in the unlikely “twin” duo David & Dave are again with a contemporary chapter of their quirky bromance for Stella Artois.
The model’s new marketing campaign, titled The Assortment, continues the story with a intelligent twist: a fictional chalice obsession that spills over right into a real-world, limited-edition collectible drop.
Launched on June 25, the marketing campaign introduces “Fifty States of Stella,” a capsule assortment of state-themed Stella Artois chalices every impressed by the distinct cultural icons of a US state, from Maryland’s crab to Florida’s palm timber.
The initiative brings to life a scene from the advert, the place Matt Damon’s character (Dave) proudly flaunts his assortment of chalices to Beckham, lacking just one: Wyoming.
“Wish to go to Wyoming?” Dave asks, establishing a whimsical but efficient product hook.
The model cleverly blurs the road between fiction and fandom. What began as a gag in a Tremendous Bowl industrial now turns into a shoppable, collectible second—taking part in into nostalgia, humor, and the rising pattern of name storytelling that extends far past conventional advertisements.
From storytelling to shelf attraction
Stella Artois’ determination to show the David & Dave universe into an interactive product expertise mirrors a bigger pattern in promoting: creating content material universes with legs. It’s one thing manufacturers like Pepsi (with its retro rebrands) and Heineken (through its James Bond tie-ins) have tapped into.
With The Assortment, Stella blends cinematic storytelling, product design, and philanthropy.
The chalices—accessible beginning June 23—aren’t simply eye sweet for collectors. All proceeds go to Water.org, a long-term Stella Artois associate. Since 2015, the collaboration has helped present entry to wash water to over 5.7 million folks globally, turning a way of life product right into a significant buy.
A toast to custom and reinvention
Stella Artois’ signature chalice has lengthy been part of the model’s premium positioning—synonymous with ritual, heritage, and European aptitude. Over time, it has constructed a cult-like following amongst customers who deal with the glass not simply as a ingesting vessel, however as a souvenir.
With “Fifty States of Stella,” the model capitalises on that affection. Every chalice is uniquely designed to mirror its respective state, giving followers a motive to begin—or full—their very own Dave-like assortment.
Written with the View : afaqs
