Banijay Asia has partnered with Collective Artists Community to launch a brand new content material and IP unit centered on creators. The three way partnership will develop and produce creator-driven properties throughout scripted, unscripted, branded, and digital-first codecs. This contains long-form exhibits, short-form movies, micro-dramas, and vertical content material for social platforms.
The partnership will mix Collective Artists Community’s creator and model community with Banijay Asia’s manufacturing capabilities. Creators corresponding to Aisha Ahmed, Dolly Singh, and Kashish have already been onboarded to develop branded content material. Collective can be in talks with FMCG and e-commerce corporations to co-create content material that aligns with model aims.
Deepak Dhar, founder and group CEO, Banijay Asia & EndemolShine India mentioned: “This partnership marks a daring new chapter in content material creation — the place creators are not simply members however develop into the driving drive behind the narrative. By becoming a member of forces with Collective Artists Community, we’re constructing a robust ecosystem on the intersection of content material, creators, and types. Collectively, we’re setting the blueprint for the way forward for leisure.”
Mrinalini Jain, group chief growth officer, Banijay Asia & EndemolShine India added: “We see this as a creator-powered revolution. The longer term lies in content material that’s genuine, scalable, and culture-shaping — and creators are on the heart of it. With Collective Artists Community’s unmatched entry to expertise and types, and Banijay Asia’s storytelling DNA, we’re launching a next-gen engine that’s constructed for at this time’s platforms and tomorrow’s audiences.”
Dhruv Chigopekar, co-founder, Collective Artists Community, mentioned: “This partnership marks a significant step ahead for each conventional and new-age content material. Banijay has constructed a few of India’s most iconic exhibits, and to see that scale and storytelling depth now lengthen to the creator area is thrilling. What’s altering is how tales are being informed, creators have gotten a part of the method as a substitute of simply the output. This collaboration permits us to discover that shift thoughtfully, combining construction with spontaneity, and legacy with a contemporary lens. We imagine it’s a robust basis for what the subsequent decade of leisure may appear to be.
The partnership between Banijay Asia and Collective Artists Community will concentrate on growing a spread of creator-led content material throughout scripted, unscripted, and branded codecs, with out being restricted by style or platform. CAN’s creators could have alternatives to host, act, write, or contribute to Banijay Asia’s present IPs. The collaboration additionally contains producing digital-first short-form content material corresponding to micro-dramas, skits, and vertical movies for platforms like Instagram, YouTube, and Fb. Collective will handle model integration and sponsorships throughout all joint initiatives. The partnership aligns with Banijay’s broader technique to work with creators and develop its viewers attain.
Written with the View : afaqs
