Bajaj has appointed Mumbai based mostly Tilt Model Options for the model and communication administration of its client home equipment and lighting portfolios. Lately, the model has launched into a premiumisation journey, redefining its positioning with the ethos “Constructed For Life.” This evolution is mirrored in its revamped product portfolio, constructed on the enduring promise of sturdiness.
Devika Sachdev, head of promoting and model administration, Bajaj Electricals says, “We’re completely satisfied to have Tilt Model Options onboard as true companions on this pivotal part of the model progress. Their ardour for the model and revolutionary method will assist us craft significant options and experiences that not solely resonate with right now’s discerning shoppers but additionally strengthen BAJAJ’s place as a contemporary, premium model in a dynamic market.”
Tilt Model Options, on this partnership is tasked to conceive and execute the go-to-market technique and built-in model communication planning, administration and communication to additional improve BAJAJ’s relevance and attraction, positioning it as a contemporary, premium alternative in right now’s ever-changing market panorama.
Hari Krishnan, group chief enterprise officer, Tilt Model Options provides, “We’re excited to accomplice with BAJAJ at this pivotal level within the model’s journey. As an business chief for lengthy, we’re grateful for the belief they’ve positioned in us to allow their ongoing transformation and assist the growth and consolidation of their attain throughout the nation and wider client segments. Our partnership will give attention to through-the-line model positioning, communication, and administration throughout touchpoints.”
Written with the View : afaqs