Nexus Choose Malls kicked off Christmas celebrations throughout the nation with the launch of Asli Happyness Wala Sale marketing campaign that includes Bollywood famous person and model ambassador Ayushmann Khurrana. The marketing campaign brings to focus the pleasure of offline buying coupled with the experiences that Christmas has to supply and the enjoyment of assembly Santa, all of which may solely be made attainable by shifting away from ecommerce and residential deliveries.
The 25-second digital movie opens with Ayushmann Khurana strolling right into a mall with a buddy and his visibly disenchanted son, stating how the Asli Happyness of Christmas is celebrating with Santa at Nexus Malls. Because the movie progresses, a white-gloved hand is seen tapping the shoulder of the child, and because the child turns, a sudden gleam of happiness spreads on his face as he comes face-to-face with Santa!
Conceptualised by Ogilvy, the marketing campaign showcases Nexus Choose Malls because the vacation spot for festive pleasure and reductions of as much as 50% on favorite manufacturers.
The movie concludes with a humorous, tongue-in-cheek second between Ayushmann and Santa, the place the previous asks Santa if his beard is actual, emphasising on the enjoyable and authenticity of the festive expertise at Nexus Malls. The movie will be seen on all social media channels of Nexus Choose Malls.
Talking in regards to the marketing campaign, Nishank Joshi, CMO, Nexus Choose Malls, mentioned, “At Nexus Choose Malls, we consider happiness isn’t one thing you obtain in a parcel. With the “Asli Happyness Wala Sale”, we invite our patrons to rejoice Christmas with unbeatable presents, magical in-mall experiences and expertise the enjoyment of togetherness and festive vibes.”
Written with the View : afaqs