Audi India launched the Q7 facelift with PHD India, utilizing Huella Service’s NEXad for a Linked TV (CTV) marketing campaign, offering an interactive expertise for viewers.
Audi India’s CTV marketing campaign with NEXad allowed customers to alter the Q7’s colors utilizing their TV remotes. The video highlighted options like dynamic LED headlamps, interiors, and adaptability, reinforcing the Q7’s place as a premium SUV with superior design and know-how.
Commenting on the marketing campaign, Gaurav Sinha, head of promoting, Audi India, stated: “At Audi India, our unwavering dedication to our model ethos, Vorsprung Durch Technik – ‘Development by Expertise’, conjures up all the things we do. It was this tenet that drove us to leverage the innovation on CTV for the launch of the brand new Audi Q7, creating an immersive and fascinating expertise for our viewers. With this interactive innovation, we set a brand new benchmark in how luxurious automotive manufacturers can interact with audiences within the digital period.”
Prrincey Roy, co-founder and CEO, Huella Providers, stated that NEXad’s know-how of seamlessly mixing interactivity with exact concentrating on, introduced Audi’s luxurious imaginative and prescient to life, setting a brand new commonplace for engagement on linked TV.
“We should thank Audi’s advertising workforce and PHD India for entrusting us with a chance to showcase our capabilities that make CTV adverts interactive and immersive. At NEXad, we don’t simply run adverts—we craft experiences. Our know-how seamlessly fuses interactivity with razor-sharp concentrating on, turning Audi’s luxurious imaginative and prescient into an immersive journey on Linked TV. This marketing campaign didn’t simply set a brand new commonplace for engagement—it redefined what’s doable in CTV promoting,” stated Prrincey.
“PHD India’s strategy to audience-first planning frameworks has helped us drive affect for Audi’s marketing campaign. With rising premiumisation throughout the nation, CTV is a strong medium that helps us with wealthy concentrating on indicators to establish premium households and goal them accordingly. In instances of lowered consideration spans, not solely does CTV have a excessive attentive attain, however its progressive advert items additionally assist us break the muddle and stand out from the gang,” stated Monaz Todywalla, CEO, PHD India.
Written with the View : afaqs
