Archies, an Indian multinational retailer of greeting playing cards and items, has introduced a strategic collaboration with magicpin, a hyperlocal platform. This partnership merges Archies’ legacy of providing considerate and personalised items with magicpin’s strong digital ecosystem, creating an impactful gifting expertise for customers.
The collaboration stems from a shared purpose of increasing their presence within the gifting market. Archies goals to strengthen its visibility and join with a wider, digitally-savvy viewers, whereas magicpin enriches its platform by including Archies’ trusted and iconic gifting options to its portfolio. With over 10 million customers throughout high 20 cities, magicpin offers Archies a super alternative to focus on high-intent customers looking for significant and personalised presents.
Varun Moolchandani, government director of Archies, expressed his enthusiasm for the partnership, stating, “We’re thrilled to hitch palms with magicpin to additional solidify our place within the gifting class. This collaboration permits us to interact with a dynamic, tech-savvy viewers, enhancing their gifting journey with our modern and timeless choices.”
Naman Mawandia, CXO – Enterprise Manufacturers at magicpin mentioned, “magicpin exists to create a market that’s extra native, related and celebrates the fun of purchasing and financial savings for all. That’s the magic of native. Our partnership with Archies reinforces our dedication to empowering companies and clients alike, and we’re excited to supply extra financial savings to all of our customers on Archies by means of this collaboration. Because the magicpin ecosystem expands, Archies can harness a broader buyer base whereas delivering distinctive worth and customized providers powered by us.”
Seasonal campaigns and promotional actions will amplify the partnership’s impression, particularly throughout high-demand durations. The success of this partnership can be measured by means of key efficiency indicators, together with gross sales development, buyer engagement, and repeat purchases.
Written with the View : afaqs
