Anugrah Madison, a rural specialist advertising and marketing unit of Madison World, introduced the appointment of Somesh Tripathi as deputy common supervisor. Tripathi, a nationwide useful resource primarily based in Delhi, will report back to Sunny Vohra, CEO, Madison Turnt and Anugrah Madison.
With over 23 years of expertise in rural, small-town retail and digital communication planning and implementation, Tripathi brings a wealth of data to this function. His deep connections throughout the rural area and expertise collaborating with business gamers akin to MART Rural, Ogilvy Outreach, Bates141, Starcom, Interspace and Aaramshop have formed his experience on this sector. All through his profession, he has partnered with blue-chip shoppers together with ITC, Marico, Castrol, Asian Paints and Mondelez. Tripathi has additionally performed a pivotal function in creating the IHB phase for Prism RMC, creating a women-centric distribution channel for Mondelez by way of Self-Assist Teams and rural entrepreneurs. Moreover, Tripathi has contributed to last-mile distribution efforts by leveraging native unemployed youth to develop entry for manufacturers akin to Colgate in distant villages.
“We’re excited to welcome Somesh Tripathi to the Madison household. His in depth experience in rural and small-town advertising and marketing, mixed together with his revolutionary method to distribution and shopper engagement, makes him the perfect chief for our rural-focused initiatives. This strategic function will add super worth as we strengthen our presence in rural India and proceed to ship impactful options for our shoppers. Beneath Somesh’s management, we’re assured in driving sustainable progress and increasing our attain on this key market,” mentioned Sunny Vohra, CEO, Madison Turnt and Anugrah Madison.
Sharing his pleasure, Somesh Tripathi, deputy common supervisor, Anugrah Madison mentioned, “I’m excited to hitch Anugrah Madison and I sit up for leveraging my information and dealing carefully with the staff to additional improve our efforts in driving innovation and sustainable progress in rural India. Collectively, we are going to proceed to create impactful options that assist our shoppers join with customers in significant methods, particularly in underserved markets”.
Written with the View : afaqs