Himalaya Wellness launched a brand new music video, Zara Muskurade, that includes singer Monali Thakur and actor-influencer Aneri Vajani. The video is a part of the model’s marketing campaign for World Smile Day, noticed on the primary Friday of October, which promotes spreading positivity and inspiring easy acts of kindness.
The Zara Muskurade music video highlights the impression of small acts of kindness and promotes pure magnificence. It options Himalaya Wellness Strawberry Shine Lip Balm, the marketing campaign targets younger girls and ladies, encouraging them to embrace their pure magnificence and share their smiles with confidence.
“As we enter the festive season, it is a time to unfold heat and pleasure. We consider {that a} smile is contagious and might brighten up anybody’s day.” stated Ragini Hariharan, advertising and marketing director – magnificence and private care, Himalaya Wellness. “At Himalaya Wellness, we’re dedicated to enhancing our shoppers’ well-being by revolutionary, pure options that embody our holistic strategy to well being and wonder. Our marketing campaign for World Smile Day goals to encourage individuals to unfold pleasure and kindness by easy acts, and we’re thrilled to have Monali Thakur be a part of us on this journey.”
Monali Thakur, who lent her voice to the tune, shared, “A smile is such a easy but highly effective gesture, and ‘Zara Muskurade’ superbly captures the enjoyment and heat it brings. It was great to collaborate with Himalaya Wellness on a venture which radiates interior wellness, defying each storm and lighting the trail to concord. ‘Zara Muskurade’ is a refreshing tune that lifts the spirit and brings a way of calm, reminding us that true wellness begins from inside.”
This 360-degree music marketing campaign was conceptualised by Hoopr Model Options, in collaboration with the inventive company, Motivator.
“We crafted this music-led marketing campaign maintaining Himalaya and its customers on the core, utilizing music as a robust automobile to attach with the audience for whom music is the best and most partaking type of media consumed.”, stated Meghna Mittal, co-founder and CRO of Hoopr.
Written with the View : afaqs