In the course of the Amazon Nice Indian Competition, Amazon India has launched the #AapkeHittMeJaari digital marketing campaign to empower and educate clients with crucial instruments and insights to safeguard in opposition to rising cyber frauds and scams. By leveraging highly effective storytelling, the 4 half digital marketing campaign drives residence important practices for guaranteeing protected and safe on-line transactions, reinforcing Amazon’s dedication to buyer safety.
The #AapkeHittMeJaari collection, creates consciousness round prevalent scams like phishing, OTP frauds, lottery cons and hiring rackets via relatable movies. The movies make clear phishing and hiring scams, utilizing the backdrops of recent relationship woes, workplace conferences and festive procuring pleasure.
By encouraging clients to confirm requests, Amazon goals to foster knowledgeable decision-making for a protected on-line expertise. Past leisure, the marketing campaign drives residence key preventive measures like not sharing CVV/OTP numbers, scrutinising URLs/e mail headers, and figuring out impersonators claiming affiliation with Amazon.
With the festive cheer within the air, Amazon India stays dedicated to making a safe procuring setting for its clients. Via the #AapkeHittMeJaari marketing campaign, Amazon goals to strengthen that staying protected on-line is as important as the enjoyment of celebration, and stays focussed to facilitate a handy, safe, and trusted expertise.
Written with the View : afaqs