Amaltas Jewels launched the #Chat_Mangni_Pat_Byah marketing campaign at Diljit Dosanjh’s Hyderabad live performance. {Couples} acquired branded water bottles with phrases impressed by Diljit’s music and diamond-themed messages.
Attendees scanned a QR code to entry Amaltas’ Instagram web page. Individuals had been inspired to observe the model and be a part of a contest by sharing inventive moments with their companions utilizing #Chat_Mangni_Pat_Byah and tagging @Amaltas.Jewels. The profitable entry will obtain a proposal expertise supported by Amaltas with the acquisition of an engagement ring. The competition runs for every week, with the winner featured on Amaltas’ social media channels.
Shasya Singh, advertising and marketing head of Amaltas Jewels commented on the activation, saying, “The concept behind #Chat_Mangni_Pat_Byah got here from eager to rejoice love in a approach that’s enjoyable, inclusive, and significant. Whereas we had been impressed by the singles-focussed activation at Diljit’s Delhi live performance, we selected to create one thing that speaks on to {couples}, encouraging them to cherish and share their particular moments. By connecting music, romance, and sustainable jewelry by way of lab-grown diamonds, this marketing campaign highlights our emphasis on creating experiences that resonate emotionally and ethically.”
Written with the View : afaqs