Dabur Honey has launched a brand new TV marketing campaign for elevating consciousness on bodily health in view of the rising weight problems downside in India. Within the TVC, bollywood actor Akshay Kumar, identified for his disciplined way of life, may be seen urging customers to prioritise health and wholesome decisions of their day by day lives. The actor promotes health by encouraging younger adults to undertake an lively way of life and embody Dabur Honey with heat water of their morning routine.
The most recent TV business by Dabur Honey highlights India’s urgent well being concern of rising weight problems, pushed by sedentary life and poor dietary decisions. Referencing a research printed by The Lancet, the advert factors out that roughly 44 million girls and 26 million males over the age of 20 in India at the moment are categorized as overweight. With these regarding statistics, the marketing campaign emphasises the significance of more healthy residing habits to fight the nation’s rising weight problems curve.
Talking concerning the marketing campaign, Varun Gattani, class head – advertising, Dabur India mentioned, “Over time, Dabur Honey has championed the motion of staying match and wholesome by following a health routine and adopting honey in day by day routine. Take step one with Dabur Honey isn’t simply one other catchy tagline. It’s the beginning of a mission to sort out the well being concern of weight problems related to lack of bodily health and unhealthy consuming habits. We’re completely satisfied to share that Dabur Honey is the one main honey model out there which is clinically examined on well being & health parameters for as much as one measurement discount in waist measurement vs baseline, after 90 days of standard consumption in lukewarm water together with a balanced eating regimen and lively way of life.
Talking concerning the marketing campaign, Akshay Kumar shared, “For me, health is a lifestyle, and getting the possibility to sing for this marketing campaign felt like a pure extension of what I already imagine in. It’s a enjoyable, inventive approach to encourage folks to make more healthy decisions. I imagine that small however constant steps in the present day can result in a more healthy tomorrow for everybody”
The marketing campaign has been conceptualised by Havas Worldwide India. Anupama Ramaswamy, joint MD and chief inventive officer at Havas Worldwide India, added, “Our new Dabur Honey marketing campaign is about extra than simply selling a fantastic product; it is about driving constructive change throughout India. Our mission is to induce folks to be fitter and encourage a more healthy future for everybody. By this marketing campaign the model desires to empower thousands and thousands who battle to kick begin their health journey amidst their busy schedules and confusion about the place to start.”
Written with the View : afaqs