POCO has launched a marketing campaign for the brand new X7 and X7 Professional in India with Akshay Kumar as model ambassador, selling the Xceed Your Limits positioning for immediately’s high-performance youth.
The marketing campaign, created by Monks India, targets social media customers, together with avid gamers and pop-culture fanatics. The comic-book-inspired live-action movie displays the fast-paced world of motion motion pictures and video games. Akshay Kumar leads the marketing campaign, matching the high-performance focus of the POCO X collection.
Concentrating on Gen Z, the marketing campaign highlights how the telephone’s efficiency and AI options assist customers break limitations and exceed limits.
“The lens of promoting a product must shift in direction of content material advertising and marketing. In immediately’s world slapping product promoting on a consumer’s feed will most likely end in getting misplaced within the muddle of content material they see. That is very true for the GenZ. They should see content material primarily based on what they’re keen to look at on their feed organically. Extra popular culture, much less advertisements. And with the superhero shebang of the Marvel and DC universe taking on social media and their followers, it made sense to venture the model to our followers equally,” says Soven Mandal, government artistic director at Monks India.
“Our strategy was to create a story that isn’t simply seen however feels high-energy and fascinating, an expertise that connects with the viewers in a method that feels natural and genuine. With POCO X7 and X7 Professional, we embraced the ‘Xceed Your Limits’’ not simply as a message, Our crew pushed boundaries by reimagining the standard telephone advert into one thing greater than only a product showcase.” stated Megha Ahuja, VP of account administration at Monks India.
“In manufacturing, timing is every thing. We had been working in actual time the place velocity needed to coexist with the best requirements of high quality. The complete course of from pre-production to last reduce was deliberate meticulously, with seamless coordination and an unimaginable crew effort. It wasn’t nearly transferring quick, it was about executing with precision below tight timelines guaranteeing we ship a marketing campaign that amplified the essence of POCO X7 and Akshay Kumar Xceed Your Limits.” stated Liju Kochummachan, VP of manufacturing and COE at Monks India.
Written with the View : afaqs