Akshay Kumar brings comedian aptitude to Zepto’s first advert for its SuperSaver mode

Zepto, India’s quickest rising fast commerce platform, unveils its SuperSaver marketing campaign, that includes Akshay Kumar and Jr. NTR. Beneath the tagline “Costs itne low, ek baar dekh toh loh,” the marketing campaign highlights the low costs supplied by sellers on Zepto. The multilingual marketing campaign ensures the message reaches buyers throughout India.

Akshay Kumar brings his comedian type to the marketing campaign, drawing from his roles in movies like Hera Pheri, Welcome, and Singh is King. Jr. NTR leads the Southern model, tailored in regional languages for his fanbase.

Chandan Mendiratta, chief model and tradition officer at Zepto, famous, “Zepto’s SuperSaver marketing campaign ignites the joy of quick and sensible purchasing. Akshay’s vibrant power and Jr. NTR’s intense charisma is the right match for Zepto’s spirit, mixing the fun of fast purchasing with substantial financial savings. We thank our sellers for enabling SuperSaver and the costs featured on our platform. In a primary for Zepto, the marketing campaign will probably be launched throughout TV, YouTube, Meta, Out-of-House (OOH), and can characteristic varied in-app integrations.” 

The advertisements have been crafted and conceptualised internally by Zepto and produced in collaboration with Third Flooring Movies.

Set to broadcast throughout TV, YouTube, Meta, and out of doors platforms, and featured in the course of the Champions Trophy finals.


Written with the View : afaqs