Meta and Federation of Vehicle Sellers Associations (FADA) unveiled a joint whitepaper and playbook highlighting the altering shopper behaviour and preferences within the automotive section pushed by digital adoption.
In 2023, Meta and FADA had launched ‘Transfer with Meta’, an upskilling and enablement program to upskill greater than 3000 auto sellers throughout the nation. The initiative aimed to assist them construct a social presence and digitise their buyer outreach and lead technology utilizing the Meta Platforms.
Since its launch, this system has achieved 3X progress in supplier digitisation and upskilled over 6,000 sellers by the hyperlocal program, exceeding the preliminary goal of three,000. Together with 3,000 sellers upskilled earlier than this system, the entire variety of upskilled auto sellers is now 10,000.
This system resulted in enhancing leads and gross sales for auto sellers with 32% enchancment in lead technology effectivity reported by sellers. As well as, this system has instantly impacted gross sales for main auto OEMs throughout the nation.
C S Vigneshwar, president, Federation of Vehicle Sellers Associations (FADA) stated, “At FADA, our imaginative and prescient is to empower sellers nationwide with the proper digital instruments and insights to remain forward in a quickly evolving market. Via our partnership with Meta, we’ve not solely exceeded our dedication of upskilling 3,000 sellers—surpassing 6,000—however we’ve additionally seen a 3X enhance in digitization and a marked 32% enchancment in lead technology effectivity. This whitepaper underscores the potential of AI, Reels, and messaging platforms resembling WhatsApp to strengthen buyer relationships and drive progress. We sit up for scaling this collaboration additional, bridging the digital hole in automotive retail, making certain that sellers throughout India are future-ready, and stay agile in these dynamic occasions.”
Saugato Bhowmik, director, Auto, CPG, and D2C for Meta in India stated, “Our platforms and merchandise are properly positioned to allow speedy and environment friendly digital buyer acquisition and engagement for auto sellers in a hyperlocal method. Over the past two years we’ve upskilled almost 10,000 sellers together with FADA to digitize their outreach and experiences by our distinctive hyperlocal options and key merchandise starting from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and tackle the formidable goal of upskilling 5000 extra sellers within the subsequent 2 years. This program has not solely benefitted hundreds of auto sellers but in addition confirmed to drive robust gross sales outcomes for main OEMs.”
Virat Khullar, group head, advertising, Hyundai Motor India stated, “We’re excited to see excellent enterprise outcomes by our partnership with Meta and OnlineSales on the Hyperlocal program. Collectively, we’ve developed a customized mannequin that effectively onboarded over 600 sellers in document time. In H2 ’24, Meta’s hyperlocal program drove a outstanding 37% progress in gross sales in comparison with H1, whereas delivering 29% discount in Price per Retail. As we transfer ahead, we’re desirous to scale this partnership additional, leveraging cutting-edge AI and messaging options to unlock even better alternatives.”
Manjari Upadhye, chief advertising officer, auto, Mahindra and Mahindra stated, “Our partnership with Meta has helped amplify the affect of our passenger car launches. Mahindra has leveraged the most effective and newest in know-how to drive launch affect by Meta’s household of Apps. A few of the key activations embrace leveraging WhatsApp for Thar ROXX launch, utilizing Partnership adverts for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Trade’s first chat-based automotive configurator on Messenger and Instagram Direct for XUV 3XO, which noticed 29% enhance in dialog volumes. Our collaboration with Meta has pushed vital affect, resulting in bookings and gross sales, and setting new benchmarks within the trade.”
Meta and FADA plan to upskill 5,000 extra sellers within the subsequent two years. FADA represents 15,000 auto sellers throughout India.
Key Insights from the Auto Playbook 2025:
Supply: New Vehicle Patrons Client Journey Examine by Kantar Profiles. Meta-commissioned on-line survey with respondents aged 18-64, India, 2023.
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Meta’s affect in driving discovery and analysis, powered by AI: 72% of latest automotive consumers who had been surveyed on this analysis found the model on the Meta household of apps. Additional, 69% acknowledged that the Meta household of apps performed a job of their buy determination.
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WhatsApp Leads Purchaser-Vendor Communication: Amongst new vehicle consumers, 48% used WhatsApp to instantly join with dealerships for car availability inquiries, making it probably the most most well-liked communication channel. Furthermore, 47% expressed curiosity in receiving service reminders by way of messaging platforms.
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Benefit+ Placements Revolutionizing Promoting: To enhance value per lead and lead quantity by Meta for his or her Hyperlocal supplier campaigns, Hyundai India, used AI-powered Benefit+ Placements to position their supplier adverts throughout all Meta surfaces. They noticed 18% a rise in Lead Quantity and 34% lower in Price Per Lead.
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Reels and Creator Content material Drive Buy Selections: 72% of automotive consumers discover creator content material on Instagram Reels useful for car analysis, with 41% recurrently partaking with vehicle-related Reels. By partnering with creators, sellers can construct authenticity and amplify their attain.
Written with the View : afaqs