aha, the regional OTT platform, launched a advertising marketing campaign in Hyderabad to advertise Dance IKON Season 2: Wildfire. The model positioned a 5-ton floating show in Hussain Sagar Lake, making a large-scale visible promotion for the present.
The set up spans 40 ft in size and 36 ft in top, mounted on a 72×20-foot barge. In-built 48 hours, the illuminated show attracted consideration and have become a preferred spot for photographs and social media discussions.
Talking on the grand advertising initiative, Vipin Unni, chief advertising officer (CMO) of aha, mentioned, “Sure, you heard it proper. We dropped Dance IKON 2 in a lake. To launch #DanceIKON2WildFire, we positioned a 5-ton floating spectacle proper in the course of Hussain Sagar, making Hyderabad’s skyline our billboard—one thing by no means carried out earlier than in a decade. The response has been phenomenal; guests close to the Buddha Statue have been shocked, and the set up shortly turned a selfie magnet and a social media sensation.”
He added, “This season is all about scorching expertise, surprising twists, and ruthless eliminations, with survival pushed by viewers votes. We needed to match that vitality with our advertising. At aha, we don’t simply launch reveals—we make waves. Prepare for brand spanking new episodes each Friday, filled with much more motion. Be part of the wildfire and #WatchOnAha!”
Written with the View : afaqs