Asian Paints has enhanced its exterior paint, Apex Ultima Protek, by incorporating Graphene, providing improved safety and sturdiness. The upgraded product, which comes with a 12-year guarantee, goals to guard houses towards harsh components like rain, daylight, and mud. The re-engineered paint is positioned as a long-lasting resolution for householders, setting new requirements in exterior safety.
To convey this innovation to life, Asian Paints has launched an all-new marketing campaign, “The Secure Home,” with model ambassador Ranbir Kapoor. Within the industrial, Ranbir Kapoor is seen moving into the position of a spy for the primary time, navigating thrilling escapes from harmful adversaries.
The advert for Apex Ultima Protek, created by Ogilvy India and directed by Shashanka Chaturvedi, options Ranbir Kapoor as an agent escaping enemies in a Moroccan market. With hazard closing in, he and his heroine search refuge in a ‘Secure Home’ protected by Apex Ultima Protek, powered by Graphene, providing the last word safety.
The Secure Home stays impervious to assaults, together with missiles, symbolising how Apex Ultima Protek powered by Graphene protects towards excessive climate circumstances like solar, rain, and mud. The marketing campaign makes use of the metaphor of a spy’s hideout to focus on the paint’s capacity to protect houses from exterior challenges.
Talking concerning the new Ultima Protek marketing campaign, Amit Syngle, MD and CEO, Asian Paints, commented, “At Asian Paints, innovation and know-how are on the coronary heart of every little thing we do. From Teflon in Royale to Lamination in Ultima Protek, and now Graphene—the surprise materials—we’ve persistently set new benchmarks within the class. With Graphene-powered Ultima Protek, we’re delivering the hardest safety for Indian houses. By specializing in technology-driven options, we purpose to simplify the decision-making course of for our customers, serving to them select one of the best for his or her houses. Ultima Protek marketing campaign mirrors a blockbuster motion film introduced alive by the presence of our model ambassador Ranbir Kapoor. Brimming with motion and drama, Ultima Protek powered by Graphene, paired with Ranbir’s charisma, is ready to captivate the nation.”
Sukesh Nayak, chief artistic officer, Ogilvy India, mentioned, “This marketing campaign is an thrilling, gripping spy thriller that brings to life the unimaginable security and energy of Ultima Protek with Graphene. The artistic idea of ‘Secure Home’ demonstrates how this home is greater than only a shelter – it’s a fortress, a safe haven made impenetrable by the facility of Graphene. The story is dropped at life by Ranbir Kapoor moving into the position of a brilliant spy who makes use of the secure home safety in probably the most intense conditions to finish his mission.”
Written with the View : afaqs