Simply days after American Eagle’s “nice denims” marketing campaign that includes Sydney Sweeney was referred to as out for selling Eurocentric magnificence beliefs, Dunkin’ is going through comparable criticism for its newest advert.
The espresso and beverage chain just lately rolled out a marketing campaign for its Golden Hour Refresher, that includes American actor Gavin Casalegno, greatest identified for his function in The Summer season I Turned Fairly.
Within the 35-second spot, Casalegno says:
“I didn’t ask to be the king of summer season, it simply sort of occurred. Have to be the tan… genetics. I simply acquired my coloration evaluation again and guess what? Golden summer season. Each time I drink a Dunkin’ Golden Hour Refresher, it is just like the solar simply finds me.”
Casalegno appears to attribute his summer season glow to “genetics,” echoing the same beauty-coded narrative that drew flak within the Sweeney marketing campaign. He’s seen selling Dunkin’s limited-edition summer season drink vary.
The web was fast to react.
“Why are advertisements so obsessive about genetics hastily?” one viewer commented.
“What within the Sydney Sweeney did I simply watch?” one other wrote.
Dunkin’ Donuts helps a Zionist, pro-lifer, misogynist, cheater, anti-vaxxer, homophobe, Republican, and transphobe. Don’t give them your money- Tim Hortons is approach higher!
— ♡Magss♡ (@xmaggiepiazzax) July 30, 2025
Others, in the meantime, poked enjoyable at what they noticed as overblown outrage.
Oh boy, libs are about to lose their minds once more—Dunkin’ Donuts simply dropped a brand new advert with Gavin Casalegno!
No matter you do, don’t share it—as a result of you’ll set off a full-blown liberal meltdown. pic.twitter.com/tW5IiOU6PK
— I Meme Due to this fact I Am (@ImMeme0) July 30, 2025
Dunkin Donuts CEO after dropping “billions since going woke.”
Drops this advert and liberals are dropping their minds.
Welcome again to hotness
— 𝕄𝔸𝔾𝔸 𝑵𝒂𝒏𝒄𝒚 ن ♱ (@45LVNancy) July 30, 2025
From “nice denims” to “golden glow,” the web is not simply reacting to advertisements, it’s reframing the dialog round magnificence and belonging.
Written with the View : afaqs
