Adobe introduced the appointment of Lara Balazs as chief advertising and marketing officer (CMO) and govt vp, world advertising and marketing reporting on to CEO Shantanu Narayen. Balazs beforehand served as CMO and GM of the strategic companion group at Intuit, the place she led model and go-to-market methods for its AI-driven monetary expertise platform, boosting model consciousness and repute.
Balazs will lead Adobe’s world advertising and marketing staff, overseeing its model, Adobe.com, occasions, campaigns, communications, social media, media operations, and advertising and marketing insights.
“We’re delighted to welcome Lara Balazs to steer Adobe’s world advertising and marketing organisation,” mentioned Shantanu Narayen, chair and CEO, Adobe. “As Adobe continues to ship industry-leading product improvements throughout content material creation and digital advertising and marketing, Lara’s distinctive expertise throughout B2C and B2B industries and deep insights as an Adobe buyer will assist us interact our rising universe of customers extra successfully whereas increasing Adobe’s model attain and impression.”
Balazs’ advertising and marketing profession spans key management roles at a few of the world’s most revered manufacturers corresponding to Amazon, Visa and Nike, delivering modern customer-centric advertising and marketing methods that propel transformational progress. Amongst her notable achievements are driving the expansion of Amazon Prime and Visa globally and main Visa into the period of digital funds, with the launch of mobile-first merchandise corresponding to Visa Checkout and Apple Pay. At Intuit, she led the ProTax Group to its highest, most sustained progress in years and drove the corporate’s highest model consciousness and company repute in its 4 many years.
Balazs holds a Bachelor of Arts diploma in Pre-Legislation from the College of Washington and a Grasp of Enterprise Administration from the Kellogg Faculty of Administration at Northwestern College.
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