The Adani Group, an built-in infrastructure portfolio of corporations, has introduced a brand new chapter in its “Hum Karke Dikhaate Hain” marketing campaign. This multi-platform marketing campaign shifts from specializing in statistics to highlighting human-interest tales that exhibit the affect of Adani’s infrastructure tasks on tens of millions of Indians.
The inaugural movie of the marketing campaign, “Pehle Pankha Phir Bijli” (First Fan, Then Electrical energy), developed by Ogilvy India, tells the story of a younger boy who, towards all odds and dealing with ridicule, believes a fan can carry electrical energy to his village. His religion is rewarded when he witnesses a Adani wind turbine generator powering and illuminating his whole village with clear vitality.
This movie marks the start of a multi-part sequence with the hashtag #HKKDH that the Group will roll out within the coming months throughout broadcast, digital and social media platforms, with comparable narratives.
Pranav Adani, director, Adani Enterprises, mentioned, “This marketing campaign really embodies the essence of the Adani Group. Whereas we’re acknowledged for our measurement, velocity and scale, what distinguishes this initiative is its energy to the touch hearts. It displays our unwavering dedication to harnessing infrastructure as a catalyst for significant change. By emphasizing the human tales behind our companies, we goal to create deep emotional connections and underscore our dedication to driving constructive change within the lives of tens of millions of Indians.”
Piyush Pandey, chief advisor for Ogilvy India, mentioned, “It is a touching movie about an vital profit to the shoppers. It’s not a chest-thumping assertion of technological experience of Adani Renewables. It captures the human-first perception of Adani.”
Written with the View : afaqs