In its steady journey in direction of innovation, fixing for the purchasers, and constructing a future the place insurance coverage is uncomplicated and accessible, ACKO, the D2C safety platform, takes a step to revamp its model identification.
The brand new emblem, impressed by the Möbius strip, is a one-sided floor that symbolises infinite belief, inclusivity, and collaboration. Retaining the signature purple color, the sharpness and boldness within the new emblem demonstrates ACKO’s dynamism and innovation. The smooth type displays a promise to take a step upward from the whacky tone, to fostering creativity and stature.
ACKO, with its ethos of ‘Welcome Change’ is repeatedly redefining how Indians understand insurance coverage and rewriting the foundations of the sector. With ACKO’s subsequent development part on the horizon to turn out to be a trusted safety vacation spot, the refreshed identification signifies the corporate’s maturity and seriousness, reinforcing its dedication to development, innovation, and customer-first options.
“Our refreshed identification displays who we’re right this moment and the place we aspire to be tomorrow. It’s daring, recent, and fearless—similar to the disruption we’ve delivered to the insurance coverage trade since day one,” stated Prateek Malpani, head of name, ACKO.
“The Möbius strip in our emblem symbolizes our unwavering dedication to infinite belief and partnership with our prospects. At ACKO, it’s by no means us versus you; it’s all the time us with you. This model identification revamp represents our journey ahead as we attempt to carry peace of thoughts to tens of millions of consumers in India by safety, preservation, and prosperity.”
This new chapter reinforces ACKO’s step to rebrand itself, reinstating its seriousness on this planet of safety.
Written with the View : afaqs