82.5 Communications, a part of the Ogilvy Group, has gained the launch marketing campaign mandate for Indian Craft Brewery (ICB), Bangalore’s latest microbrewery, the 2 firms introduced at present. As a part of the mandate, 82.5 Communications will deal with the artistic duties for the launch of ICB throughout digital, radio, and Out-Of-House (OOH).
Positioned within the enterprise district of Manyata Tech Park, Nagavara, ICB is a brand new 1,500-seater microbrewery opening on December 14, 2024. The microbrewery has drawn inspiration from India’s historic brewing traditions, indigenous substances, and wealthy culinary flavours. One in all its signature brews shall be a spread of premium non-alcoholic beers named Ramanujan, a homage to India’s Math genius.
“Indian Craft Brewery is a groundbreaking endeavor to reinvent the craft beer expertise in India by connecting it with our nation’s roots and our wealthy cultural and culinary heritage. 82.5 Communications has captured our imaginative and prescient and ambition completely with their artistic path and collectively, we’re excited to introduce a microbrewery expertise in contrast to some other in Bengaluru,” says Gopi Chand Cherukuri, co-founder of Indian Craft Brewery.
ICB’s beers are developed by means of analysis into India’s culinary variety and cultural heritage. The microbrewery has an R&D middle in Belgium targeted on beer innovation, with its brews crafted by grasp brewer Antonio Rodriguez-Giralt. The launch marketing campaign, created with ICB, displays the brewery’s concentrate on innovation and is reside on social media platforms.
Kiran Ramamurthy, chief government officer at 82.5 Communications says, “We’re very impressed by the imaginative and prescient and the depth of analysis that the ICB staff has put in to mix India’s wealthy heritage with fashionable sensibilities and craft a very one-of-its-kind craft beer expertise that’s in contrast to what is obtainable by some other microbrewery in India. From world-class brewmasters and a R&D middle for beer improvements in Belgium to cooks with prior expertise at a few of India’s most iconic eating places, they’re undoubtedly on to writing a contemporary new chapter in Bangalore’s beer historical past. We hope we are able to craft the ICB model story with as a lot ardour as they create.”
Naveen Raman, government vice chairman and department head, 82.5 Communications – South, says, “Bangalore’s beer scene isn’t any stranger to microbreweries, however assembly the ICB staff was one thing else completely. Their daring imaginative and prescient and keenness for innovation stood out instantly. From uncovering beer’s roots within the Indus Valley Civilization to reviving tribal brewing traditions, and even collaborating with a grasp brewer from Costa Rica, their journey is nothing wanting inspiring. ICB isn’t simply brewing beer; they’re brewing tales value sharing with the world—and we’re excited to be a part of it.”advert
Written with the View : afaqs