The 4th version of the Eggfirst Chalo Rural Conclave & Awards might be held on January 22, 2025, on the Westin, Goregaon, Mumbai, from 5 pm. The occasion will host over 450 professionals from 250 rural manufacturers to debate semi-urban and rural advertising and recognise excellence within the area.
This yr’s theme, ‘Charcha Grahak Ki, Baat Hai Bharat Ki’, highlights the significance of rural shoppers in India’s development. The conclave will function two panel discussions on:
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“Decoding Value Sensitivity in Rural Customers: Will They Purchase Merchandise That Value Comparatively Extra?” – Inspecting rural India’s worth definition and the affect of digital penetration on shopping for selections.
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“The Excellent Media Method for Tier 2/3 and Rural Manufacturers with a Price range of Rs. 5 to twenty Crores” – Discussing methods for optimising media spending and utilizing regional influencers and vernacular promoting.
The occasion will function a lineup of panellists, together with Hemant Jain, president and head of digital enterprise – Lokmat Media; Hemanth Vasudevan, VP and head of promoting – NinjaCart; Sandeep Balani, vp – JioAds; Srinivasakumar Karavadi, president – Inera; Priya Kumar, govt VP – SBI Normal Insurance coverage; Biswapriya Bhattacharjee, director – Kantar; Umakant Sprint, director – IRMA; Sanjeev Mulchandani, govt VP and enterprise head – TV9 Community; Komal Shah Bhukhanwala, director – SML; Shashi Sinha, CBO of media and promoting – Laqshya Media.The occasion will function influencers like Madhura’s Recipe and Dehati Madam, who provide insights into India’s evolving shopper panorama in Tier 2/3 and past.
Together with the panel discussions, the occasion would additionally host an awards ceremony the place a number of manufacturers have nominations in over 30 classes which might be adjudicated by a jury.
Reflecting on the occasion’s affect, Ravikant Banka, the conclave’s curator and founding father of Eggfirst, mentioned, “Chalo Rural Conclave & Awards isn’t just an occasion; it’s a motion to highlight semi-urban and rural India’s huge potential. This yr’s version is our most formidable but, designed to empower manufacturers with actionable insights and modern methods for achievement. We’re wanting ahead to internet hosting and bringing ahead the brightest minds of the business.”
Written with the View : afaqs
