Live Updates for Audience
India’s retail promoting sector witnessed a sturdy surge in 2024 throughout TV, print, radio, and digital, with Reliance Retail, Ikea Companies (India), and Vasanth & Co rising as prime advertisers, based on TAM AdEx’s newest cross-media recap. Retail advert volumes on TV grew 65% in 2024 in comparison with 2020, with the third quarter alone […]
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Good Flippin’ Burgers, a QSR model is popping up the warmth with a a lot awaited new drop: The Korean Krossover – a limited-edition menu launched in collaboration with the thrilling finale of Squid Sport Season 3 streaming on Netflix from June 27 onwards. With the stratospheric rise of Ok-culture, an growing variety of Indians […]
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Amazon Unique Collection Panchayat returns with Season 4. Prime Video has partnered with Instamart to recreate the present’s Butkun ki Dukaan as a digital expertise accessible on cell phones throughout India. The marketing campaign was conceptualized and executed by WPP OpenDoor. WPP OpenDoor created a digital expertise to have interaction followers with the world of […]
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Join Community Inc. has introduced the appointment of Fabian Cowan as director – Join Digital, marking a big step within the group’s growth into the Digital Out-of-Dwelling (DOOH) media house. With over 20 years of deep-rooted expertise throughout OOH, DOOH, Radio, and Print, Fabian brings a uncommon mix of cross-medium perception, strategic acumen and entrepreneurial […]
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Bata India has appointed Abhinav Sharan as Vice President and Head of Retail Operations. Previous to this position, Sharan was working as assistant vice president- head of franchise enterprise and retail centre of excellence. He took to LinkedIn to announce the identical. Sharan has over 18 years of expertise in retail operations, franchise enterprise, EBO […]
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CloudTV, has introduced the launch of its new linked TV (CTV) promoting platform and unveiled a partnership with Magnite, the most important impartial sell-side promoting firm. The collaboration will assist unlock entry to CloudTV’s rising CTV footprint, and attain that spans over 12+ million, and create distinctive alternatives for advertisers to achieve them. To help […]
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Look, mother, no arms! There’s a whole lot of chatter round Gen Ai as regards to promoting, and whereas the jury’s nonetheless out, I really feel compelled to share my perspective. Within the early 90s, my dad owned a small promoting company. I nonetheless bear in mind observing the method of making a format: […]
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Danone India’s model Dexogrow has launched a digital movie targeted on the significance of cognitive growth in youngsters. The marketing campaign urges mother and father and caregivers to assist their baby’s psychological development via knowledgeable decisions. With the tagline ‘Desh Dimag Se Banta Hai’, the marketing campaign highlights {that a} nation’s progress depends upon growing […]
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Lowe Lintas has introduced the appointment of Anurag Prasad, chief technique officer, as additionally the brand new head of the company’s Gurgaon workplace. Anurag takes over from Naveen Gaur, who will likely be transferring on to pursue new entrepreneurial alternatives after being there with the company for 15 years. Anurag Prasad has been with Lowe […]
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Simply because the FIFA Membership World Cup kicks off throughout American cities, Nike has dropped its newest weapon within the conflict for soccer hearts and minds: SCARY GOOD, a horror-tinged marketing campaign that guarantees to provide opponents nightmares—and hopefully give Nike’s struggling gross sales figures some much-needed life help. The marketing campaign’s breakout star is […]
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