Live Updates for Audience
2024 was a particular yr for promoting—marked by faux deaths, faux layoffs, and weird job listings. This yr, we discovered ourselves pausing to sift by the noise, reflecting deeply on the campaigns that actually resonated. It grew to become clear how fleeting the lifespan of most campaigns had develop into, with few managing to stay […]
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The Confederation of All India Merchants (CAIT), a nationwide organisation that represents the pursuits of Indian merchants, has reached out to Union Commerce Minister Piyush Goyal, elevating considerations over alleged authorized and regulatory breaches by fast commerce corporations. In its letter, CAIT accused fast commerce platforms, together with Blinkit, Zepto, and Swiggy Instamart, of misusing […]
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As 2024 ends, Zepto highlights key achievements together with India’s largest home fundraise, the launch of Zepto Café, and Tremendous Saver. This yr, Zepto had moments like the excitement round CBO’s Soan Papdi marketing campaign and Zepto’s founder carrying a Manyavar kurta. Right here’s a glance again at 2024: The yr in orders A Chennai […]
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itel, a tech model in India, is strengthening its on-line presence with the launch of a variety of characteristic telephones, True Wi-fi Stereo (TWS) earbuds, neckbands and quick charging energy options on Zepto. As a part of a restricted particular time deal, clients can avail these merchandise at a reduction of greater than 40%. With […]
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Zepto and Google Pay have partnered to make this festive season memorable. Beginning December 24, each Zepto order comes with a free present field—no situations, only a festive deal with. The centerpiece of the marketing campaign is Zepto’s newest advert, which reimagines Santa’s story. After an evening of delivering presents, Santa returns dwelling to seek […]
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This festive season, boAt, an audio and wearables model, and Zepto, a fast supply service firm, have come collectively to make sure that each occasion is full—it doesn’t matter what you neglect! Of their newest marketing campaign, boAt and Zepto convey a hilarious and relatable story to life, that includes Balraj, the ‘good man’ who […]
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Zepto declares the elevation of Shashank Shekhar Sharma to the corporate’s C-Suite as CXO Zepto Café, efficient December 2024. In his new position, Sharma will oversee Café operations, footprint enlargement, tools procurement, high quality management, and the end-to-end buyer expertise of Zepto Café, steering it towards turning into a dominant participant in India’s meals tech […]
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Bata India has partnered with fast commerce platform Zepto to supply quick supply of its trend and festive footwear collections. After launching in Delhi-NCR, Bata plans to broaden to different main metropolitan cities in India. With an estimated 48 lakh weddings within the coming months, the partnership goals to satisfy last-minute footwear wants effectively. Gunjan […]
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Fast-commerce platform Zepto noticed an enormous leap in its income, rising by about 120%. Its earnings went up from Rs 2,026 crore in FY23 to Rs 4,455 crore in FY24. This speedy development was pushed by extra prospects selecting 10-minute supply providers. Zepto’s largest expense throughout the 12 months was shopping for items, which value […]
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Zomato’s quick-commerce platform, Blinkit, is moving into the 10-minute meals supply development with its new initiative, Bistro. The app is at present being piloted in choose pin codes throughout Delhi-NCR. Bistro gives supply of meals, snacks, and drinks, together with tea and low, inside quarter-hour. “Bistro is your go-to vacation spot for fast, scrumptious, and […]
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