Sabyasachi companions with Tata CLiQ Luxurious to launch digital jewelry boutique

Tata CLiQ Luxurious has partnered with Sabyasachi Calcutta to launch the model’s first digital jewelry boutique in India. The platform will showcase Sabyasachi’s jewelry, making it out there on-line whereas sustaining the model’s luxurious requirements. The boutique will go stay on August 21, 2025, on Tata CLiQ Luxurious and can function the most important on-line […]

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Tata Tea Premium rolls out AI-led ‘Desh Ka Garv’ marketing campaign on regional Indian artwork

Tata Tea Premium, a packaged tea model from Tata Client Merchandise, has rolled out the 2025 version of its ‘Desh Ka Garv’ marketing campaign to rejoice Independence Day. This 12 months’s initiative, titled ‘Desh Ka Garv – Pradesh Ki Kala’, spotlights Indian regional artwork kinds via a curated assortment of hand-painted kettles and a marketing […]

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lululemon companions with Tata CLiQ for India launch in 2026

lululemon introduced that it has chosen a brand new franchise associate, Tata CLiQ, to open the primary lululemon retailer in India, in addition to native e-commerce shops out there on Tata CLiQ Luxurious and Tata CLiQ Vogue within the second half of 2026.  The partnership will introduce lululemon’s athletic and way of life attire, footwear, and […]

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My11Circle companions with JioStar as co-presenting companion for TATA IPL digital streaming

My11Circle has introduced its partnership with JioStar as a Co-Presenting Associate for the official digital streaming of the Tata Indian Premier League (IPL) 2025. My11Circle can be the official affiliate companion of Tata IPL, which is in its second yr of a five-year affiliation with the marquee event. Talking on the partnership, Saroj Panigrahi, chief […]

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Pixelfox secures efficiency artistic mandate for Tata Play

Pixelfox has been appointed because the efficiency advertising and marketing associate for Tata Play throughout its key verticals—Tata Play Binge, Tata Play DTH, and Tata Play Cell App (TPMA). This collaboration goals to reinforce digital efficiency, optimise advertising and marketing efforts, and drive greater engagement and conversions throughout all platforms.  Pixelfox will create performance-driven digital […]

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Tata Play and Airtel Digital TV plan merger as DTH market struggles: ET

Bharti Airtel is reportedly merging its DTH arm, Airtel Digital TV, with Tata Play in a share swap deal, with Airtel set to carry a majority 52-55% stake. Tata Play’s present shareholders, together with Tata Sons and Walt Disney, will retain 45-48%. The merger goals to strengthen Airtel’s broadband and leisure portfolio by integrating telecom, […]

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JioStar onboards 10 sponsors for Tata Ladies’s Premier League 2025

The TATA Ladies’s Premier League (WPL) 2025 returns for its third version. JioStar, the official broadcaster and streaming companion, has secured ten sponsors from varied industries, together with State Financial institution of India (SBI), TATA Capital, AMFI, Kajaria Ceramics, Black & White Ginger Ale, Himalaya No.1 Facewash, TATA Motors, APAR Industries, Amul, and MSD Pharma. […]

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Inside Tata Taneira’s technique to weave a brand new saree buying expertise

Taneira, a product of the TATA Group specialising in sarees, has launched a model movie that includes Bollywood actress Mrunal Thakur and singer Usha Uthup, who’s famend for her love for sarees. The marketing campaign highlights the enduring class of handwoven sarees and the cultural narratives they embody, positioning Taneira because the go-to model for […]

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JioHotstar companions with Nielsen for superior advert measurement forward of Tata IPL 2025

Nielsen, a media firm, has collaborated with JioStar, a media and leisure firm, to offer superior analytics options for its OTT platform – JioHotstar forward of the Tata Indian Premier League (IPL) 2025. This collaboration goals to enhance marketing campaign measurement and introduce clear reporting for an Indian media firm. Nielsen will create a knowledge […]

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Tata Capital launches ‘Sport Bolega’ marketing campaign for Tata WPL season 3

Tata Capital, the affiliate sponsor of the Ladies’s Premier League, launches its newest marketing campaign, Sport Bolega. This marketing campaign celebrates the essence of cricket—the place talent, dedication, and efficiency take heart stage, not perceptions. That includes a few of WPL’s most interesting gamers, Smriti Mandhana, Jemimah Rodrigues, Deepti Sharma, Harleen Deol and Yastika Bhatia, Sport […]

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