TAM Archives

Akshay Kumar leads TV advert visibility in 2024, SRK follows with 16 hours every day: TAM AdEx

January 31, 2025January 31, 2025realitypostLeave a Comment

TAM India has printed its most up-to-date report on celeb endorsement for the 12 months 2024. The report contains probably the most seen celeb by endorsement, the quantum of sector, classes and types endorsed. In 2024, advert volumes for celebrity-endorsed commercials grew by 3% in comparison with 2023, indicating the continued influence of celebrities in […]

TV advert quantity in 2024 drops 4% from 2023: TAM AdEx

January 29, 2025January 29, 2025realitypostLeave a Comment

Tv promoting in 2024 had a blended efficiency, with advert volumes declining by 4% in comparison with 2023, regardless of being a traditionally environment friendly medium. Nevertheless, TV advert volumes in 2024 had been 14% larger than in 2020, in keeping with a TAM AdEx report. The report additionally famous a 6% development in advert […]

LIC main BFSI advertiser on TV, print and radio in H1 FY24: TAM

October 11, 2024realitypostLeave a Comment

BFSI sector’s advert volumes on print elevated by 37% throughout Jan-Jun ’24 over the corresponding interval in 2023. The sector’s advert impressions on digital noticed a surge of 17% throughout Jan-Jun’24 over final 12 months. Its advert volumes on tv elevated by 14% throughout this time. Nonetheless, index advert quantity progress of BFSI sector on […]