Live Updates for Audience
Amit Agarwal has been appointed as Chief Advertising Officer (CMO) at Croma. In his new function, he’ll oversee the corporate’s advertising and marketing perform and drive progress throughout its Personal Label and ZipCare companies. Sharing the replace on LinkedIn, Agarwal stated he’s “excited to return to the company world” after working with D2C startups, including […]
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Simply days after American Eagle’s “nice denims/genes” marketing campaign stirred controversy for its tone, GAP has dropped a denim-led marketing campaign that’s successful reward for the other motive, its inclusivity. The brand new Fall 2025 marketing campaign, titled Higher in Denim, the marketing campaign options Katseye, a newly fashioned woman group with members from Asia, […]
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Schindler India has appointed Tarunesh Mathur as its new President and CEO for India and South Asia, efficient July 1, 2025. Mathur takes over from Nitin Chalke, who will now be a part of the Schindler Group Government Committee and lead the Asia Pacific area from the corporate’s regional headquarters in Singapore. Mathur has been […]
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Aqualogica, a Gen Z skincare model beneath Honasa Shopper, has launched the ‘Feels So Gentle, Shields So Proper’ marketing campaign to advertise its Glow+ Dewy Sunscreen as efficient solar safety. The marketing campaign movie options the solar as “Mr. Solar”, a drive that makes individuals search shade. He feels in management till he encounters a […]
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With IPL 2025 across the nook, a number of chilly drink manufacturers like Limca, Thums Up and others have kicked off star-studded campaigns, vying for shopper consideration. Amidst this, Pepsi has reignited the cola wars with its daring new marketing campaign, Anytime is Pepsi Time, taking a playful jab at rival Coca-Cola’s Half Time push. The […]
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Narayana Well being Insurance coverage has launched ‘Narayana Aditi’, a medical insurance product designed to handle low well being protection in India. With lower than 30% of the inhabitants coated and solely 28% of required surgical procedures carried out resulting from monetary constraints, the plan combines insurance coverage protection and surgical procedure advantages right into […]
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Shalini Passi, recognized for her position in Netflix’s Fabulous Lives of Bollywood Wives, has partnered with Veeba for a brand new marketing campaign that highlights the model’s message: Mehnat ka Phal Veeba hota hai (The style of arduous work is Veeba). Passi, recognized for her deal with wellness, options in a three-part video collection the […]
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Centerfruit, from the home of Perfetti Van Melle, brings a twist to the Delhi Metro expertise with its Metro Mein Laplap marketing campaign— including a brand new dimension that turns routine metro bulletins into sudden bursts of enjoyable and flavour. Simply as Delhi metro commuters ready for his or her normal station reminders, they have […]
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PwC in India immediately made key management bulletins that may come into impact from 1 April 2025. These bulletins have been made by Chairperson Sanjeev Krishan, who was lately re-elected for a second time period. “Within the final 4 years, now we have made investments in areas which might be strategic to our development and […]
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This Valentine’s Day, Allen Solly, an informal style model from Aditya Birla Vogue and Retail, bridges generations with a collaboration that redefines cool. Teaming up with the legendary Zeenat Aman, Allen Solly presents Personal Your Z, a digital marketing campaign the place the unique trendsetter takes on Gen Z lingo together with her signature wit and […]
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