Inside Tata Taneira’s technique to weave a brand new saree buying expertise

Taneira, a product of the TATA Group specialising in sarees, has launched a model movie that includes Bollywood actress Mrunal Thakur and singer Usha Uthup, who’s famend for her love for sarees. The marketing campaign highlights the enduring class of handwoven sarees and the cultural narratives they embody, positioning Taneira because the go-to model for […]

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On-line procuring tendencies present rise in tier-3 cities: Unicommerce

Unicommerce, an e-commerce enablement SaaS platforms, as we speak shared the web procuring tendencies from 2024. As per Unicommerce’ evaluation, the 2 main classes accounting for the majority of on-line orders in 2024 had been Trend & Equipment (30%) and Magnificence, Wellness & Private Care (19%). The evaluation additionally sheds mild on the rising penetration of […]

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YouTube Procuring expands in India, groups up with Flipkart and Myntra

YouTube, right this moment, introduced an growth of YouTube Procuring in India, with the launch of the YouTube Procuring associates program, creating new alternatives for creators to diversify their earnings and for viewers to find merchandise from their favorite creators. The YouTube Procuring associates program will permit eligible creators to tag merchandise of their movies […]

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