Myprotein’s India journey reveals why complement belief is difficult to earn
Three years after establishing impartial operations in India, UK-based sports activities diet firm Myprotein continues to grapple with basic shopper resistance to protein dietary supplements. The model’s journey highlights broader trade priorities round shopper schooling, high quality differentiation, and pricing pressures in a class the place established gamers compete alongside quite a few direct-to-consumer startups, […]
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