Cola wars warmth up! Pepsi takes a jab at Coca-Cola’s ‘Half Time’ push

With IPL 2025 across the nook, a number of chilly drink manufacturers like Limca, Thums Up and others have kicked off star-studded campaigns, vying for shopper consideration. Amidst this, Pepsi has reignited the cola wars with its daring new marketing campaign, Anytime is Pepsi Time, taking a playful jab at rival Coca-Cola’s Half Time push. The […]

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