Expertise Commerce wins social & media mandate for Parle Sweet Tradition

Expertise Commerce, an built-in advertising company throughout the Cheil Community, has been appointed because the official digital associate for Parle Sweet Tradition. The company has secured the annual social media advertising and media planning & shopping for mandate for Parle Sweet Tradition (Parle’s Confectionery Choices) following a aggressive multi-agency pitch. Because the company main this […]

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HYPHEN’s April Idiot’s prank turns actual with Mango Chunk collab

HYPHEN has expanded its Lipscreen vary with a brand new Mango Lip Balm that includes SPF 50 PA++++. Launched in collaboration with Parle’s Mango Chunk, the lip balm affords solar safety and moisturisation. HYPHEN initially introduced a mango-flavoured lip balm as an April Idiot’s joke on 1st April 2024. Following sturdy client demand, the model […]

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Krishnarao Buddha components methods with Parle after 24 years

Krishnarao Buddha, who was the senior class head of promoting at Parle Merchandise, has stepped down after 24 years with the corporate, marking the top of a big chapter in his skilled profession. In a LinkedIn put up saying his departure, Buddha mirrored on his transformative journey, describing Parle Merchandise as greater than only a […]

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Parle’s new advert showcases Londonderry as a generational image of affection

Londonderry, Parle’s confectionery model, has launched its new marketing campaign with the tagline “Love you very very, my Londonderry.” The marketing campaign has been conceptualised and executed by advert company Rediffusion. The movie highlights how Londonderry has been a logo of affection and happiness for generations, turning into a part of life’s particular moments. Vikram […]

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Parle unveils ‘GIF it a Go!’ marketing campaign for Disguise & Search Cookies

Parle Merchandise, a producer of biscuits and confectionery, has launched a brand new marketing campaign for its Disguise & Search Choco Chip Cookies. Titled ‘GIF it a Go!’, the marketing campaign introduces a contemporary, youthful twist to cookie enjoyment, exploring enjoyable, playful interactions via the world of GIFs. The ‘GIF it a Go!’ marketing campaign […]

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Bigg Boss 18 provides Vaseline, Parle, Bella Vita to its sponsors checklist

Bigg Boss 18 returns with a lineup of sponsors, showcasing its impression in each leisure and promoting. Manufacturers like Vaseline, Bella Vita, and Parle 20-20 Cookies be a part of a dynamic lineup of companions, reflecting the present’s broad enchantment to manufacturers and viewers. With progressive model integrations and the game-changing “Time Ka Tandav” theme, […]

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