Consideration outperforms VTR by 8X on model recall: Research
Snapchat, in collaboration with WPP Media and a focus analytics agency Lumen Analysis, has launched ‘Consideration Benefit’. With over 3,000 Indian individuals and enter from prime manufacturers throughout FMCG, auto, style, and QSR sectors, the research highlights how real, visible consideration drives stronger model outcomes than typical digital metrics. The analysis goals to shift the […]
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