OOH Archives

GroupM and IOAA collaborate to advertise sustainability in OOH {industry}

December 3, 2024December 3, 2024realitypostLeave a Comment

GroupM, WPP’s media funding group, in collaboration with the Indian Outside Promoting Affiliation (IOAA), has introduced the formation of a devoted task-force committee to advance sustainable practices throughout the Out-of-House (OOH) promoting {industry}. The committee, comprising Ajay Mehta, MD Cinema, OOH, and experiential advertising at GroupM, together with {industry} leaders Pawan Bansal, chairman of IOAA, […]

Publicis India’s FlexForward turns OOH waste into helpful merchandise

December 2, 2024December 2, 2024realitypostLeave a Comment

Publicis OOH India, a part of Publicis Groupe India, has launched a inexperienced initiative, FlexForward, aimed toward revolutionising the lifecycle of vinyl flexes used within the Out-of-Dwelling (OOH) promoting business. This programme addresses the urgent environmental challenges of billboard waste, providing an answer that advantages each communities and the planet. Flex is a printable plastic […]

Coral Media’s OOH marketing campaign boosts model visibility for TVS Jupiter

November 13, 2024realitypostLeave a Comment

TVS Motor Firm has launched the brand new TVS Jupiter with a 360-degree marketing campaign, India ka Naya Zyada, throughout TV, print, OOH, and digital platforms, highlighting the scooter’s worth proposition. To amplify this message, Coral Media has introduced the marketing campaign to life with an Out-of-Dwelling (OOH) activation that positions the all-new TVS Jupiter […]

IKEA India’s new OOH advert offers filmy twist to its furnishings

November 7, 2024November 7, 2024realitypostLeave a Comment

IKEA India has rolled out a brand new OOH marketing campaign throughout Mumbai, Bangalore, and Hyderabad that faucets into relatable dialogues and songs. Every reference makes use of wordplay by pairing IKEA product names with in style film dialogues to advertise its vary of residence furnishings. The marketing campaign connects with audiences throughout cities by […]

Youngun crafts humorous OOH advertisements for Cleartrip’s ‘Huge Billion Days’ marketing campaign

October 8, 2024realitypostLeave a Comment

Youngun, a inventive advertising company, has efficiently prolonged Cleartrip’s Huge Billion Days marketing campaign with a contemporary and humorous tackle out-of-home (OOH) promoting. The billboards, strategically positioned at DLF Cyber Hub/Cyber Metropolis, are designed to resonate with company staff in Delhi and Gurugram. The inventive visuals function relatable eventualities, focusing on the on a regular […]