Nielsen Archives

JioHotstar companions with Nielsen for superior advert measurement forward of Tata IPL 2025

February 17, 2025February 17, 2025realitypostLeave a Comment

Nielsen, a media firm, has collaborated with JioStar, a media and leisure firm, to offer superior analytics options for its OTT platform – JioHotstar forward of the Tata Indian Premier League (IPL) 2025. This collaboration goals to enhance marketing campaign measurement and introduce clear reporting for an Indian media firm. Nielsen will create a knowledge […]

Paramount International and Nielsen settle dispute with new multi-year deal

February 4, 2025February 4, 2025realitypostLeave a Comment

Media big Paramount International has entered into a brand new settlement with Nielsen, resolving a long-standing dispute. Underneath the multi-year deal, Nielsen will present measurement and analytics providers throughout Paramount’s platforms, efficient instantly. This contains measurement for Paramount’s nationwide and native broadcast, cable networks, in addition to streaming on Paramount+ and Pluto TV. Moreover, […]