Smirnoff Lemon Pop launches music-led marketing campaign ‘We Do We’ focusing on Gen Z
Smirnoff Lemon Pop (Non-Alcoholic) has launched a brand new music-driven marketing campaign titled ‘We Do We’, geared toward celebrating self-expression and collective creativity amongst Gen Z customers. The marketing campaign is the newest within the model’s ongoing platform that focuses on inclusivity and shared id. On the centre of the initiative is a beat composed […]
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