Orient Electrical spends 60% of selling finances on digital & CTV: CMO
Orient Electrical, a CK Birla Group model, has not too long ago launched its winter marketing campaign, Fatt Se Garam, to advertise its vary of water heaters. Younger millennials are the audience for the marketing campaign, which emphasises velocity, comfort, and innovation in heating options. The marketing campaign includes a multi-channel strategy, with social media […]
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