marketing Archives

Perfetti Van Melle India’s Director Advertising, Gunjan Khetan joins Advisory Board of MMA in India

August 26, 2025August 26, 2025realitypostLeave a Comment

MMA International India introduced the appointment of Gunjan Khetan, Director Advertising at Perfetti Van Melle India, to its Advisory Board.Gunjan Khetan brings in depth expertise in model administration, digital innovation, and shopper engagement. At Perfetti Van Melle India, he has performed a pivotal position in driving the expansion, visibility, and relevance of its numerous portfolio, […]

Gresbond by Kajaria redefines tile adhesive advertising with witty adverts

August 25, 2025August 25, 2025realitypostLeave a Comment

Gresbond by Kajaria, the premium tile adhesive model from India’s largest tile producer, has launched its newest digital marketing campaign for 2025. Titled Gresbond Se Lagaya Hota, To Aisa Nahi Hota, the initiative strikes away from typical product promoting and as a substitute positions itself on the intersection of humour, cultural resonance and premium model […]

Meta’s Sheeladitya Mohanty named the Advertising and marketing Lead for OpenAI in India

August 23, 2025realitypostLeave a Comment

ChatGPT’s mother or father firm, OpenAI, has just lately appointed Sheeladitya Mohanty as advertising lead for its Indian operations. Mohanty beforehand held the identical designation at Meta AI, India and South Asia, the place he labored for 9 years. Earlier than Meta, Mohanty had labored with tech giants like Nokia and Microsoft. “Excited to hitch […]

Taylor Swift’s billion-dollar advertising playbook decoded

August 22, 2025August 22, 2025realitypostLeave a Comment

From inflicting a minor 2.3 magnitude earthquake with 67,000 followers stomping and cheering at her Seattle live performance to lifting up the post-pandemic economic system by $10 billion in fan expenditure with ‘Swiftonomics’, Taylor Swift shouldn’t be your run-of-the-mill pop star. Typically dismissed as simply an obsession teenage women have, Swift has continuously been criticised […]

Cricket’s advertising recreation shifts to ICC Girls’s World Cup ’25

August 12, 2025realitypostLeave a Comment

The Indian cricket workforce was returning residence from the 2017 ICC Girls’s Cricket World Cup when issues modified for the ladies within the male-dominated sport in India. Regardless of a notable efficiency, India had misplaced the World Cup that yr. “I used to be 16 and a half at the moment, and I keep in […]

We spend 3x extra on R&D than we do on advertising and marketing: Zoho

August 6, 2025August 6, 2025realitypostLeave a Comment

Zoho’s choice to allocate thrice extra finances to analysis and growth than advertising and marketing represents a strategic departure from trade norms, in line with firm executives, because the enterprise software program supplier seeks to take care of aggressive pricing whereas increasing its model presence by way of consumer-style promoting. Prabal Singh, VP of selling […]

Why experiential retail is greater than only a pattern in India

August 4, 2025August 4, 2025realitypostLeave a Comment

One would assume that within the age of e-commerce, the place virtually every part below the solar might be ordered with a click on of a button, retail is just not one thing manufacturers would guess on. Nevertheless, the truth is kind of totally different, for even manufacturers that began with e-commerce-only fashions are actually […]

The Satan Wears Prada 2 hints at main model collabs

July 31, 2025July 31, 2025realitypostLeave a Comment

Miranda Priestly is again, and so is the film that made each intern worry a ringing desk cellphone. Almost twenty years after The Satan Wears Prada (2006) turned trend into warfare, the sequel is formally within the works, and the thrill is louder and really on-line. From Reddit threads to TikTok and Instagram fan theories, […]

ELAN Group appoints Kanika Kapur as AGM – Model Advertising and marketing

July 29, 2025July 29, 2025realitypostLeave a Comment

Kanika Kapur has joined ELAN Group as assistant common supervisor – model advertising, marking a brand new chapter in her decade-long profession in model technique and built-in advertising. Primarily based in Gurugram, she took on the position in July 2025. She posted about this growth on her LinkedIn profile. Earlier than becoming a member of […]

A life-style alternative, not a security internet

July 23, 2025July 23, 2025realitypostLeave a Comment

There’s a quiet revolution being unfolded within the insurance coverage sector, and it’s being led by Gen Z. This technology aren’t simply redefining how they see life insurance coverage; they’re reshaping its very goal. Born right into a world of disruption marked by a world pandemic, financial uncertainty, and a rising psychological well being disaster, […]