LinkedIn Archives

LinkedIn’s Advertising Options Director on why it is a favorite hang-out for B2B entrepreneurs

February 27, 2025February 27, 2025realitypostLeave a Comment

LinkedIn has launched upgrades to its measurement options, serving to B2B entrepreneurs observe marketing campaign efficiency extra successfully. The platform has invested in Conversions API (CAPI) and Income Attribution Report (RAR) to enhance ROI by means of higher knowledge integration. CAPI connects first-party knowledge—each on-line and offline interactions—to LinkedIn, optimising campaigns for high-quality leads. In […]

94% of B2B entrepreneurs in India see AI boosting ROI regardless of challenges: LinkedIn

February 19, 2025February 19, 2025realitypostLeave a Comment

Almost half of B2B entrepreneurs in India should justify advertising spend to C-suite executives each month, in keeping with new analysis from LinkedIn. The research additionally discovered that 89% of B2B entrepreneurs wrestle to measure the long-term affect of campaigns as shopping for cycles get longer. LinkedIn’s new ‘B2B ROI Influence’ analysis, which surveyed over […]

LinkedIn appoints Deepak Agarwal as Chief AI Officer

January 22, 2025January 22, 2025realitypostLeave a Comment

LinkedIn has named Deepak Agarwal as chief AI officer. That is his second stint with the corporate main AI at LinkedIn, along with his final one being VP of AI for eight years. He took to the platform to announce the identical. Agarwal has beforehand labored with Pinterest as chief AI officer and VP of shopper […]

Godrej Locks and Programs companions with OktoBuzz to spice up eComm and LinkedIn presence

January 14, 2025January 14, 2025realitypostLeave a Comment

Mumbai-based digital options company, OktoBuzz, has gained the account with Godrej Locks and Programs to reinforce their eCommerce efficiency and LinkedIn presence. The partnership contains efficiency advertising and digital media shopping for methods for big e-commerce, and fast commerce platforms, alongside a social media technique to strengthen Godrej’s on-line engagement and group constructing. The LinkedIn […]

OMG India companions with LinkedIn to launch #OMG100Insiders initiative

January 7, 2025January 7, 2025realitypostLeave a Comment

Omnicom Media Group (OMG) India partnered with LinkedIn to coach and certify its workers as LinkedIn Licensed Advertising and marketing Insiders. The initiative, #OMG100Insiders equips OMG India’s group with LinkedIn promoting information and expertise wanted for ROI-focused planning and technique, protecting fundamentals, advertising and marketing technique, and content material and inventive design. Kartik Sharma, group […]

LinkedIn’s AI marketing campaign device Speed up is out in beta, helps movies

November 26, 2024November 26, 2024realitypostLeave a Comment

With 81% of B2B adverts globally failing to realize sufficient consideration or drive recall, B2B entrepreneurs want extra compelling methods to attach and interact with their shopping for teams who’re turning to video, occasions, and trade consultants for info. New analysis from LinkedIn finds that the content material that influences shopping for choices in B2B […]